Privacy Policy

Privacy Policy

1. Introduction
Welcome to ToyFactory UK (“we”, “us”, “our”). We operate the website https://toyfactoryuk.com and provide online retail services of toys and related products. We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our Site or purchase from us.

2. Data Controller
ToyFactory UK is the data controller for the purposes of UK data protection law. If you have any questions about this policy or our data practices, you can contact us using the details on our Contact page.

3. Information We Collect
We may collect and process the following personal data:

  • Identity Data: such as your name, login credentials, account profile.

  • Contact Data: such as billing address, delivery address, email address, telephone number.

  • Financial Data: payment details (card details are processed by third-party payment processors; we do not store full payment card numbers).

  • Transaction Data: details about purchases you make, products you order, and refunds.

  • Technical Data: IP address, browser type/version, time zone setting, operating system and platform, device identifiers, and other technology on the devices you use to access the Site.

  • Usage Data: information about how you use our Site, products, services, and communications.

  • Marketing and Communications Data: your preferences in receiving marketing from us and our third parties, and your communication preferences.

4. How We Use Your Information
We will use your personal data for the following purposes (and only where the legal basis for processing applies):

  • To perform our contract with you: e.g., to process your order, manage payment, arrange delivery, provide you with invoices and order confirmations.

  • To manage your account: to enable you to create an account, log in, recover a password, and manage your orders.

  • To improve our Site and services: to conduct analytics and understand how the Site is used so we can improve our offerings.

  • To communicate with you: to send you administrative information (e.g., order updates, legal notices), respond to your enquiries, and provide customer support.

  • To send you marketing (only if you consent, or where otherwise permitted): such as promotional offers, new product information, newsletters, subject to your preferences.

  • To comply with legal obligations: for example tax, accounting, fraud prevention and detection, and other regulatory requirements.

5. Legal Basis for Processing
We rely on the following lawful bases for processing your personal data:

  • Contract performance (processing necessary to fulfil your order and manage your account).

  • Legitimate interests (for example, improving our services, fraud prevention, audit).

  • Your consent (for marketing communications).

  • Compliance with a legal obligation (for regulatory, tax or accounting purposes).

6. Data Sharing and Disclosure
We may share your personal data with:

  • Service Providers: third parties who perform services on our behalf such as payment processors, delivery couriers, host providers, analytics providers.

  • Business Partners: where jointly offering products or marketing, if you have opted in or agreed.

  • Authorities and Regulators: where required by law, e.g., for fraud prevention or tax authorities.
    We do not sell your personal data to third parties for their marketing purposes.

7. International Transfers
If your personal data is transferred outside the UK or European Economic Area (“EEA”), we will ensure that an appropriate level of protection is in place (for example, entering into standard contractual clauses approved for international data transfers).

8. Data Retention
We will retain your personal data only for as long as necessary to fulfil the purposes we collected it for (including legal, accounting, or reporting obligations). After this period, we will securely delete or anonymise your data.

9. Your Rights
Under the UK GDPR and the Data Protection Act 2018 you have a number of rights in relation to your personal data:

  • The right to access the personal data we hold about you.

  • The right to rectify inaccurate or incomplete data.

  • The right to erase your data (“right to be forgotten”), in certain circumstances.

  • The right to restrict processing of your data.

  • The right to object to processing (including for direct marketing).

  • The right to data portability (in certain circumstances).

  • Where processing is based on consent, the right to withdraw that consent at any time.
    To exercise any of these rights, please contact us at the details on our Contact page. We may need to request additional information from you to verify your identity before acting on any request.

10. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our Site, to understand how you use our services, and to target or personalise advertising. You can manage cookie preferences via your browser settings. For more details, please see our separate Cookies Policy [link].

11. Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction or damage. These measures include secure servers, encryption, access controls and periodic reviews of our data processing practices.

12. Children’s Privacy
Our Site is intended for adults and not directed to children under the age of 16. We do not knowingly collect personal data from children under 16 without parental consent. If you believe we may have collected data from a child under 16, please contact us so that we can delete the information.

13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “last updated” date at the top and, where appropriate, notify you (for example via email or via a notice on our Site). We encourage you to review this policy periodically.

14. Contact Us
If you have any questions about this Privacy Policy, or if you wish to exercise your rights, please contact us at:
ToyFactory UK
45 Fitzroy Street, London, W1T 6EB, United Kingdom
Email: contact@toyfactoryuk.com
Telephone: 0044 794 332 1470